Will your site be affected by Mobile First Indexing?
Gary Illyes from Google today announced Mobile First Indexing at this years Pubcon in Las Vegas. The search giant told conference attendees of the they will start indexing mobile versions of websites instead of the desktop versions currently used.
If your website is build using Responsive Web Design (RWD), then you should be fine as effectively you are displaying the same website content on both desktop and mobile devices.
According to Illyes as a result of the switch, there are some rankings signals that will get lost between the desktop and mobile switch, he didn’t elaborate on what those signals where, although during the Q&A he did suggest that these signals would typically be links and structured data in scenarios where users have separate websites for desktop and mobile.
Sites built using Responsive Web Design
If your website is build using Responsive Web Design (RWD), then you should be fine as effectively you are displaying the same website content on both desktop and mobile devices.
However, you may want to check for any content that is being hidden at your various breakpoints as it seems likely that if this isn’t visible on mobile and tablet devices that Google will ignore the hidden content within the Mobile Index.
Sites build using Adaptive Web Design (eg m.domain.com or www.m.domain.com)
For sites with separate versions for desktop and mobile, you are going to be affected. You really need to start looking at the mobile version of your website as you are almost certainly going to have separate content on both versions and if you mobile version isn’t up so scratch then you are in trouble.
What do we know about the update?
- The desktop index will still be maintained, but will be only used as a back up
- The desktop index will be updated less frequently
- Some ranking signals will be lost between the switch, although likely this will only affect websites with separate mobile and desktop websites
- Its happening so users better be ready!!
How long before it goes live?
Illyes was not prepared to give a timeframe on when the algorithm change will go live Historically Google’s gives site owners and developers ample time to prepare for such updates so at a guess it is unlikely we will see this change until at least Q2 in 2017 in my opinion.
Feel free to reach out…
If you are concerned about this update or just want a bit of information, feel free to drop me a tweet.
